We partnered with this brand on an ongoing social media and paid advertising strategy designed to drive both awareness and bookings. Our approach focused on developing clear, high-performing content pillars tailored to their brand, audience, and clients, while leveraging authentic day-to-day B-roll and in-salon footage supplied by the team (this kept costs down and content authentic and real).
Through a combination of organic social content and highly targeted paid ads, we increased their audience by 15% and delivered consistent booking conversions, website traffic growth, and increased platform engagement.
With an ad spend of just $300 per month, the campaign generated an average of eight bookings per month (tracked conversions), achieving an estimated 300% return on investment. Beyond conversions, the strategy also resulted in increased video views, stronger website awareness, and a noticeable uplift in bookings flowing through their booking system.
