Marina Mirage Social Media Management

We managed Marina Mirage’s social media strategy for a four-month period leading into the demolition of the precinct, supporting the brand through a complex and highly visible transition.

Our focus was on maintaining engagement, clarity and brand confidence across social platforms while navigating changing timelines, closures and construction impacts. Working closely with centre management and tenants, we ensured all updates, promotions and messaging were aligned, timely and clearly communicated to audiences.

By centralising tenant messaging and managing all social content, copy and scheduling, we reduced pressure on individual businesses while keeping the precinct connected to its audience right up until demolition.